We shot two spots to launch a new shampoo with a beautifying formula. The first spot tells the story of Robert Lewandowski, a hero who never hesitates to take risks on the football pitch, but values good, comfortable hair products at home.

 

The second one is dedicated to women who are encouraged to steal their men’s shampoo and use it themselves.

Along with those spots we also created

a bumper ad for YouTube with Robert Lewandowski’s wife, who steals his shampoo straight from his commercial.

 

Last but not least, there is a testimonial spot with satisfied Head & Shoulders users and Ania Lewandowska endorsing the product.

​

I was responsible for:

• the big idea

• writing the TV scripts and executing the idea (whole production process),

• creating internet banners, bumper ad, social media materials, landing page, PR articles, press posters, POS stands, OOH billboards etc. 
  Everything in 2 languages - English and Polish.

​

Credits:

Client: Procter & Gamble

Agency: Saatchi & Saatchi IS

Creative Director: Michał Pawłowski

Copywriter: Alicja Taboryska

Art Director: Kamil Fedko

Digital & Concept Design Director: Kamil Bugno

Client Service: Monika Rybaczyk, Daniel Najdenow

Producer: Marta Gierej, Eliza Kurek
Photographer: Iza Grzybowska

Director: Antoni Nykowski

DOP: Michał Dąbal
Music: Łukasz Lach
Sound Design: Kuba Pietrzyk

Postproduction: Platige Image