“Rember this cool house party in IKEA?” noone ever said... So I decided to change this and create a Facebook event called “Domówka w IKEA”. Within a few days, thousands of people signed up (organic reach), within 2 weeks an IKEA Digital Manager called and within another few weeks IKEA Warsaw threw the first such party in Europe. Working with IKEA, we created a Facebook app to select the guests and the many attractions during the party. Every Varsovian newspaper, radio stations and influencers mentioned the event. I talked about it with DJs, editors-in-chief, bloggers, endorsers, event managers and advertising agencies. Everyone wanted to be involved.

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For more CLICK HERE

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I was responsible for:

• creating the idea and collaborating with IKEA in organizing the event.