As a self-confessed IKEA dedicated consumer, after rigorous research, I decided to be proactive and address an actual challenge IKEA would face.

I found out that in 2019 IKEA will put bedrooms and bathrooms solutions at the centre of communication and they will look for non-standard ways to communicate it. Having in mind business objectives I wanted to give both consumers and the IKEA brand, something unique yet doable. 

This thinking led me to develop a coherent strategy and a creative big idea for the first IKEA branded hotel which I named DÖM GOŚCINNY, working as a part of an already successful Kuchnia Spotkań event.

As an experienced communication specialist I knew that this idea needed something more to stand out. That’s why I created and crafted a personalized welcome gift which was supposed to create an engaging and unforgettable customer experience from the very first sight.

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Watch the project on Bechance

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