To understand cats’ needs first you have

to understand their point of view.

In 8 funny digital movies we tried to show what’s hidden in cats’ fluffy minds.

 

This comic approach has educational impact, teaching consumers how to feed their cats so they can live long and healthy lives. Along with the movies, we created all sorts of digital promo materials such as banners, Facebook posts, newsletters etc. This was the first campaign under the big idea of a – “Cat’s point of view”.

​

Watch videos in high resolution HERE

​

I was responsible for:

• creating the idea,

• writing the scripts

• executing the ideas (whole production process)

• creating internet banners and social media materials,

• creating POS stands.

​

Credits:

Client: Mars Incorporated

Agency: BBDO Warsaw

Creative Director: Kamil Redestowicz

Copywriter: Alicja Taboryska

Account Director: Anna Kondradzka

Producer: Bartosz Okólski
Sound Design: Efektura
Lector: Jarosław Boberek