We created a story about the Polish footballer Robert Lewandowski

– a gladiator who carries on his shoulders pressure, sacrifice and extreme exertion but despite this, thanks to Head & Shoulders, he never loses confidence.

 

The campaign worked across multiple media channels such as TV (main copy + stand alone tag on), digital (online banners, social media, landing page) and outdoor (billboards and POS). It was a part of a global campaign named "Shoulders of greatness" and ran in 9 countries.

 

With this creation we crafted the first commercial for H&S for East and Central Europe in years.

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I was responsible for:

• the big idea,

• writing the TV script and executing the idea (whole production process), 

• creating all the materials needed to execute the 360 campaign.
  Everything in 2 languages - English and Polish.

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Credits:

Client: Procter & Gamble

Agency: Saatchi & Saatchi IS

Creative Director: Michał Pawłowski

Copywriter: Alicja Taboryska

Art Director: Kamil Fedko

Digital & Concept Design Director: Kamil Bugno

Design: Ewelina Eliasz, Aleksander Bieroński

Client Service: Monika Rybaczyk, Daniel Najdenow

Producer: Marta Gierej, Eliza Kurek

Director: Antoni Nykowski

DOP: Michał Dąbal
Music: Łukasz Lach
Sound Design: Kuba Pietrzyk

Postproduction: Platige Image