Hate speech among high-school students

is often made light of as harmless and negligible. However, it’s a real unsolved issue which can lead to personal drama.

 

That’s why we created a non-profit social campaign based on the insight that for teenagers, the acceptance of their peer group matters the most.

 

The moment hateful behavior is criticized by a peer group is the moment when someone may reconsider and change something about their intolerance.

The spot was viewed in cinemas and in social media, and described as one of the most interesting in the category by newmarketing.com.

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I was responsible for:

• creating the idea,

• writing the TV scripts and executing the idea (whole production process).

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Credits:

Client: Fundacja Batorego

Agency: BBDO Warsaw

Creative Director: Kamil Redestowicz

Head of Planning Department: Bartosz Gomółka

Creative team: Alicja Taboryska, Bartosz Gomółka, Kamil Redestowicz

Copywriter: Alicja Taboryska

Producer: Bartosz Okólski

Director: Tadek Śliwa