LEWANDOWSKI

IRON MAN

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Once again, together with Robert Lewandowski, we meet on the pitch to highlight the link between striker who is unbeatable against the goalkeeper and Head & Shoulders which gives unbeatable dandruff protection. This idea helped us launched the new Head & Shoulders product, Iron Man - designed for men shampoo and execute 360 degrees campaign.

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I was responsible for:

• writing the TV script,

• creating internet banners,

• social media materials, PR articles, press posters, POS stands, OOH billboards etc. 
  Everything in 2 languages - English and Polish.

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Credits:

Client: Procter & Gamble

Agency: Saatchi & Saatchi IS

Creative Director: Michał Pawłowski

Copywriter: Alicja Taboryska

Art Director: Kamil Fedko

Digital & Concept Design Director: Kamil Bugno

Client Service: Monika Rybaczyk, Agata Lustyk

Producer: Marta Gierej, Eliza Kurek

Director: Antoni Nykowski

DOP: Michał Dąbal
Music: Łukasz Lach
Sound Design: Kuba Pietrzyk

Postproduction: Platige Image