Ania Lewandowska is known for promoting a healthy lifestyle and encouraging women every day to live more active lives.

 

To launch the new Venus shavers we came up with the idea of “sporty challenges” to activate women and give them a motivating nudge to take better care of themselves.

 

We crafted six videos, three cinemagraphs and plenty of posts and other digital promo content.

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I was responsible for:

• creating and executing the idea (whole production process),

• creating social media materials, POS stands, BTL.

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Credits:

Client: Procter & Gamble

Agency: Saatchi & Saatchi IS

Creative Director: Michał Pawłowski

Copywriter: Alicja Taboryska

Art Director: Kamil Fedko

Digital & Concept Design Director: Kamil Bugno

Client Service: Monika Rybaczyk, Daniel Najdenow

Producer: Marta Gierej, Eliza Kurek

Director: Daniel Jaroszek

DOP: Mateusz Dziekoński

Postproduction: Lunapark